About PFM Coaching
In 2015, I couldn’t run to the end of my street. A decade later, I’ve crossed over 30 ultra marathon finish lines – including 100-mile races, a 200-mile event, a 6-stage 235-mile ultra, and set a Fastest Known Time on the Limestone Way.
I’m Steven, the coach behind PFM Coaching. That journey taught me something no textbook could: the best training plan is the one that works around your actual life – not the other way around.
My Philosophy: Built for Reality
No rigid templates. No copy-and-paste programmes. I get to know every athlete personally and build plans that adapt when life shifts.
Coaching for Every Starting Line
Whether you’re aiming for your first 5K or tackling a 100-mile ultra, you’ll get evidence-based coaching with genuine human support at every step.
See you on the trails,
Coach Steve
Informed by science, shaped by experience
Over the last decade, I’ve experienced the highs and lows of endurance sports firsthand – the resilience it takes to push through the night, the strategy required to fuel properly, and the psychological tools needed to overcome the inevitable low patches. I bring all of that directly into my coaching: practical, event-tested strategies, not just textbook theory.
As Featured In GQ Magazine
PROFESSIONAL FOUNDATIONS
Alongside that personal experience, PFM Coaching is built on solid professional foundations. I combine real-world ultra experience with formal academic and athletic certifications to ensure your training is safe, effective, and backed by the latest sports science.
- BSc (Hons) in Sport, Fitness & Coaching
- UESCA Certified Running Coach
- UESCA Certified Ultra Marathon Coach
- UKA Licensed Athletics Coach in Running Fitness (CiRF)
- England Athletics Race Director
- Fully Insured, DBS Checked & Disability Inclusion Trained
READY TO BUILD A RESILIENT,
ADAPTABLE TRAINING PLAN?
Header photography by No Limits Photography
