General

Coach Steve breaks down the kit he chose for the South Wales Wildhorse 200, from packs and electronics to footwear, clothing and nutrition, and the reasons behind each choice (plus what he left at home).

A practical guide to effort perception in running: how RPE, the Talk Test, and training zones work together, plus the psychology behind how hard a run feels.

A gait analysis isn’t just for pro athletes. Coach Steve explains how a running form assessment, now available online, can cut your injury risk, boost efficiency, and help you choose the right shoes.

A goal time isn’t a training input, your body adapts to the stress you apply and the recovery you allow. Coach Steve explains why marathon pacing should be built from your current ability, not an aspirational finish time.

New to running? PFM Coaching’s free Couch to 5K plan takes complete beginners from the sofa to a 5K finish line, step by step.

Returning to running after injury doesn’t have to mean starting from scratch. Coach Steve shares practical, science-based tips for a safe, sustainable comeback, plus a simple Red/Amber/Green system to know when to push and when to hold back.

Coach Steve reflects on the South Wales Wildhorse 200 as both runner and coach, looking beyond fitness at the hydration, feet, navigation, kit and problem-solving that can make or break a long ultra.

Client Heather shares how she overcame a fractured pelvis to reach the start line of the Great North Run, raising over £500 for Asthma + Lung UK along the way.

Client Heather reflects on running the Cardiff Half Marathon just three weeks after the Great North Run, bouncing back from Covid, and what it taught her about trusting the process.